Some children to poorly in school because they see themselves as unworthy. For a child to feel good learning, he must first feel good about him or herself. This Halmark add expresses the idea of encouraging children, but at the same time it encourages people to buy their cards. Through the purchase of a card, a child could be easily encouraged and could do better in school.
Gathering information from this add, I proposed that the tone of this advertisement is delighted, cheered, and proud. There is a little girl in class raising her hand. I can tell she's sitting in a desk. She has a smile on her face and she is raising her hand as if she is eager to answer a question. I think this is the result of her opening a card which is laying on her desk now. The girl seems very confident and delighted. This expresses the tone because of the facial expressions and enviornment the girl is in.
Because of the clues and information gathered from this add, I think the purpose of this advertisment is to get people to buy the cards from Halmark. There are many children in the classroom but it focuses on one girl who is happy after reading her card. On the advertisment it says, "Trying is always the right answer. Say you believe in her and she'll feel good about herself through all the ups and downs. With cards starting at just 99 cents, it's easy to give an encouraging word." You can tell they are trying to get people to buy their cards by stating that the little girl will feel better through the ups and downs.
Studying this add, I found numerous hidden clues that could portray to the tone and purpose. I came to the conclusion that the tone is delighted, cheered, and proud. I also found that the purpose is to get people to buy the cards. Help your kids be more confident in school.
